The authors propose 3 tools to help create blue oceans: The strategic canvas. Some examples of blue oceans: The Ford T, Compaq, Starbucks, Cirque du Soleil (which reinvented the circus by combining it with dance and ballet and making it a show for everyone, not just for children).Ĭhapter 2: Analytical Tools and Frameworks It’s a leap forward in terms of what is done and in quality for the customer. The creation of a blue ocean is characterized by the redefinition of the problem rather than the solution, the creation and the conquest of a new demand, and the main advantage of being able to allow at the same time a greater added value for the customers and lower costs for the company, which leads to very strong profitability and the definition of a new market. Review and Summary of “Blue Ocean Strategy”: Part One: The Blue Ocean Strategy Chapter 1: Creating New Oceansīlue oceans are new spaces created by companies where they are alone in the market and therefore without competition, as opposed to red oceans (of blood) of the standard competitive sectors. Chan Kim and Renée Mauborgne, 2005, 288 pages. Summary of “Blue Ocean Strategy”: To grow and develop a strong positive image, a company has an interest in turning its back on its competitors and conventional wisdom in order to devote its resources to creating a blue ocean of competition and bringing value to customers, using the book’s tools.īy W. Welcome back to Books That Can Change Your Life ! Since it is not your first visit here, you must want to receive The 3 Vital Principles To Succeed in Life, backed by science : click here to get if for free ! □
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